Why Reforestation Matters

Trees are one of the world’s oldest and most proven technologies for healing the planet. They draw down carbon, moderate temperatures, restore watersheds, and provide habitat for countless species of plants and animals.

Reforestation 101

What is reforestation?

Reforestation is the work of bringing forest back to land that has lost its trees, whether to wildfire, pests, harvest or clearing. Trees are planted or seeded so the land can grow back into a working forest, with the soil, water and wildlife that come with it.

Forestation definition

Forestation means establishing a forest, and it covers two kinds of work. Reforestation replants land that was forest until recently. Afforestation plants trees on land that hasn’t been forest for a long time, or ever. BGPP funds reforestation: native species going back onto burned boreal land in Canada.

Tree superpowers

Why is forestation important?

Old technology, still the best in class. Each tree is a tiny machine doing four big jobs at once — and the bigger our forests grow, the more powerful the system becomes.

Drawing down carbon

Pulls CO₂ from the air and locks it into roots, trunks and soil for decades — climate work that compounds quietly, year after year.

Moderating temperatures

Shade, transpiration and canopy cover cool the air around us — from streets and farms to the watersheds those forests sit in.

Restoring watersheds

Roots hold soil, filter rain, and slow runoff. Forests are how clean water shows up downstream — for people, fish and farms alike.

Habitat for everything

Birds, fungi, pollinators, mammals, lichens — a thriving forest is a city. Plant the trees and the rest comes back to live in them.

forests under pressure

Wildfires and pests are eroding our forests faster than they can recover.

After Wildfire

The threat. Wildfires and pests are stripping carbon, habitat and watersheds — at a pace nature alone can't keep up with.

With Replanting

The work. Right tree, right place, right reason — and a forest that's tougher next time the wildfires roll through.

Trees go in the ground at Devil’s Lake Kistike’win.

Why the Boreal?

The boreal holds a major share of the world’s intact forest, along with significant carbon stored in northern soils and tree biomass. It is also facing growing wildfire pressure, with fires burning hotter, happening more often, and returning before forests can recover naturally. Restoration on burned boreal land is not just about replacing what was there. It gives the forest a viable head start in a climate where natural regeneration is no longer guaranteed. That is the work at Devil’s Lake Kistike’win, and the work BGPP funds on land that might otherwise remain barren.

Funding trees through BGPP makes you part of something growing.

You’re joining brands, communities, and individuals who are restoring our forests — for today and for the generations that come after.

Two ways to be part of the 2026 restoration season.

Three million trees going in the ground this summer.
At $1 per tree, every contribution shows up in the count.

Three million trees going in the ground this summer. At $1 per tree, every contribution shows up in the count.

What to know about reforestation

Reforestation FAQs

Reforestation replants land that was forest until recently and lost its trees to wildfire, pests, harvest or clearing. Afforestation creates new forest on land that hasn’t been forest for a long time, or ever. Both are forms of forestation.

Wildfires and pests are clearing forest faster than it can recover on its own. In the boreal, fires are burning hotter, happening more often and returning before forests have regrown. Replanting gives burned land a head start it may not otherwise get.

Growing trees pull CO₂ from the air and store it in their roots, trunks and the soil for decades. A healthy forest also cools the air around it, holds soil in place, filters water and gives wildlife a place to live.

Sometimes they can. But when fires burn hotter and come back before young trees have matured, natural regeneration is no longer guaranteed, and some land stays barren. Planting the right native species gives that land a viable start.

At Devil’s Lake Kistike’win in central Manitoba, an Indigenous-led wildfire restoration project bringing native jack pine back to land outside any Forest Management Area. Five seasons in, 5.9 million trees are in the ground, with 3 million more going in during the 2026 season.

You can fund trees yourself, where every $1 plants one tree, or bring your business on board through a corporate sponsorship.